TLC4x4
In 2024, I was hired as the Content Marketing Director for TLC4x4. Upon joining the team, my first tasks were to 01) address the website which was outdated and didn’t articulate the company’s mission and services accurately 02) establish a YouTube channel and 03) build the Instagram channel which was off to a slow start.
Within my first year of working with the team, I helped facilitate a ground-up website redesign with a local agency, kicked off a YouTube channel (often serving as on-screen talent) in addition to organically growing the Instagram following from 12k to 120k+ followers with content regularly outperforming industry standards.
Featured below is a selection of content from the first year of our TLC4x4 content marketing efforts.
This 1993 FZJ80 Toyota Land Cruiser is undoubtedly one of our most exciting builds to date. From the color to the overall size and the power plant, this 80-series is the ultimate stop light conversation starter. Under the hood lurks a turbo’d billet 2JZ capable of 2,500 HP. However, with a conservative pump gas tune at 530 WHP, we didn’t go anywhere near that number.
TLC4x4 0032 is a 1988 FJ142 Toyota Land Cruiser. An FJ142 is the combination of an FZJ80 chassis and FJ62 body. This enables us to utilize the FZJ80 functionality of all time four-wheel-drive and modern braking components while retaining the classic style of the FJ62.