TLC4x4 Toyota Land Cruiser Restoration
In 2024, I was hired as the Content Marketing Director for TLC4x4. Upon joining the team, my first tasks were to 01) address the website which was outdated and didn’t articulate the company’s mission and services accurately 02) establish a YouTube channel and 03) build the Instagram channel which was off to a slow start.
Within my first year of working with the team, I helped facilitate a ground-up website redesign with a local agency, kicked off a YouTube channel with a brand video and regular content highlighting the company services in addition to organically growing the Instagram following from 12k to 90k+ followers with content regularly outperforming industry standards.
Featured below is a selection of content from the first year of our TLC4x4 content marketing efforts.
Established in 1996, TLC4x4 is the industry-leading name in Toyota Land Cruiser restoration and customization. Custom Land Cruisers are more than just our specialty. At TLC4x4, that's all we do. Our highly-experienced mechanics, interior specialists, and paint and body techs are committed to delivering the best restorations and custom builds in the industry. Our workmanship is unparalleled. Our attention to detail is unmatched. This passion for 40, 60, and 80-Series Land Cruisers defines every TLC4x4 project.